Supervises the Tribe's Destination Marketing efforts to support the Community and Economic Development goals and objectives to promote the advancement of the Tribe and to meet the strategic goals of the Tribe. Develops and implements a Strategic Work Plan for the Department and the Comprehensive Marketing Strategy for the Tribe that includes all advertising, public relations and promotions related to increasing visitation and travel expenditures for the Tribe.
- Develops the annual marketing and public relations budget.
- Holds weekly staff meetings to ensure proper communication with staff.
- Supervises any outside contractors for the DMO.
- Assists with marketing and public relations advice, counsel, strategies, and material for all Tribal entities.
- Evaluates Tribal marketing and public relations strategies on regional, State, and national levels, and makes recommendations for modifications as needed to maximize successful results.
- Keeps the Secretary of Commerce informed of project operations, activities, unusual circumstances, and appropriate communications.
- Promotes a positive Tribal reputation by responding to unusual comments and complaints by representing Tribal policies and position on issues.
- Supervises Welcome Center Coordinator, Special Events Coordinator and Group Sales Coordinator.
- Provides oversight of special events, ceremonies, and other activities intended to develop interest in Cherokee, NC, and the Tribe.
- Provides oversight of departmental involvement with marketing and public relations organizations, industry trade shows, FAM tours, special promotional events, and business development trips.
- Provides oversight of communication services of the Welcome Centers (i.e., 24-hour phone line, email inquiries, correspondence, and web site).
- Provides oversight of the arrangements coordinated through the department for visitors, press and travel professionals visiting the area.
- Serves on various boards Tribally, regionally, and Statewide as necessary.
- Provides project management as assigned by Tribal Business Committee, Tribal Planning Board, and legislative an executive leadership.
- As a member of the Division of Commerce, work with Enterprise Development, Communications, and Project Management team to analyze potential projects and their efficacy in aligning with strategic goals.
- Provides oversight of special events, ceremonies, and other activities intended to develop interest in Cherokee, NC, and the Tribe.
- Supervises the Destination Marketing staff to include the coordinators of Fairgrounds, Visitor Services and Welcome Centers, Special Events, group tours contracted agents and other staff.
- Development of grants for funding of Tribal projects when needed when marketing, public relations and tourism grant opportunities become available.
- Provides oversight for departmental involvement with marketing and public relations organizations, industry trade shows, FAM tours, special promotional events, and business development trips.
- Provides oversight for communication services of the Welcome Centers (i.e., 24-hour phone line, email inquiries, correspondence, web site, and fax).
- Oversees the preparation of contracts with publishers, advertising agencies and other entities.
- Provides oversight in the arrangements coordinated through the department for visitors, press and travel professionals visiting the area.
- Maintains all reports, record files, and logs as required.
- Performs all duties according to established safety guidelines and Tribal polices.
- Performs other duties as required as requested by the Secretary of Commerce.
Provides oversight of all employees in the department and day-to-day operations. Supervises the Destination Marketing staff to include the coordinators of the Fairgrounds, Welcome Centers, Group Sales, contracted agents, and other staff. Reports to the Secretary of Commerce and follows well defined procedures and guidelines as prescribed by Tribal policies and the strategic marketing plan.
Experience: Seven (7) years of related experience required. Experience in upper-level marketing or closely related field, as well as supervising or managing others.
Education: Bachelor’s Degree in related field required.
Licenses & Certifications: Valid, insurable NC Driver’s License required.
- • Must have a thorough knowledge of policies and procedures, methods, practices and techniques of marketing and public relations and special events.
- Skills required include but are not limited to the ability to communicate effectively, both verbally and written.
- Must understand and have a thorough knowledge of Tribal culture, history, the region's geography, and the local business community.
- Six to nine months would be necessary to become proficient in most phases of the job.
* Disclaimer Statement
This is not intended to be an all-inclusive list of job-related responsibilities, duties, skills, requirements or working conditions. Other duties may be assigned based on business need and the supervisor’s request.
EBCI reserves the right to revise the position description at any time. Designated positions may be required to assist in emergency and/or disaster situations. Complete job description is found on application site.
Commerce
17 Exempt
